Orange Romania
B2B Enterprise Telecom Platform
Enterprise UX Design for Multinational Corporate Clients.
Project Overview
Designed comprehensive user experience for Orange Romania's enterprise telecommunications platform, serving multinational corporate clients with complex telecom service management, data visualization, and billing workflows.
Project Scope
Duration: 8 months (Mar 2018 - Oct 2018)
Role: UI/UX Designer & Front-End Developer
Client: Orange Romania S.A.
Team: Cross-functional team of 12 (Product Managers, Enterprise Architects, Frontend/Backend Developers)
Platform: Web-based enterprise portal with mobile companion
Design Challenges
Complex Service Management
Creating intuitive interfaces for managing diverse telecommunications services across multiple locations and subsidiaries.
Enterprise Data Visualization
Designing clear dashboards for complex billing data, usage analytics, and service performance metrics across international markets.
Multinational Compliance
Ensuring interface compliance with different regulatory requirements and business practices across European markets.
Role-based Access Control
Designing flexible interfaces accommodating different user roles from IT managers to C-level executives with varying access levels.
Design Process & Solutions
Enterprise User Research
- Conducted stakeholder interviews with 30+ enterprise clients across 8 countries
- Analyzed existing telecom management workflows and pain points
- Created detailed personas for different enterprise user types
- Mapped complex procurement and service management journeys
Enterprise Design System
- Developed scalable design system aligned with Orange brand guidelines
- Created reusable components for complex data tables and visualization
- Established information architecture for multi-level navigation
- Designed responsive layouts optimized for desktop enterprise workflows
Implementation & Delivery
- Delivered comprehensive HTML/CSS framework and style guides
- Created detailed component library and design specifications
- Collaborated with enterprise architects for system integration
- Provided ongoing design support throughout development phases
Results & Impact
Reduction in service management time
Increase in platform adoption
Decrease in support tickets
Enterprise client satisfaction
Client Testimonial
"The new platform interface has significantly streamlined our telecommunications management processes across our European operations. The intuitive design has reduced training time for our teams and improved our operational efficiency."
— IT Manager, Fortune 500 Client